Khaki Tactical
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 CONDOR Special Forces MESH Tactical Velcro Cap Tan Khaki $12.95 Time Remaining: 16d 15h 59m Buy It Now for only: $12.95 |
 TACTICAL TAILOR MAV BIB COYOTE plate carrier devgru cag aor1 multicam crye khaki $19.99 Time Remaining: 1d 55m |
 CONDOR Tactical Cap Special Forces Operators Hat Velcro Khaki Tan $12.95 Time Remaining: 6d 23h 9m Buy It Now for only: $12.95 |
 MILITARY TACTICAL 1000 D CORDURA Eagle Khaki 60W X 1Y $6.50 Time Remaining: 1d 23h 31m Buy It Now for only: $6.50 |
 Tactical Tailor Operator Ball Cap choice of khaki OD multicam $16.00 Time Remaining: 5d 10h 24m Buy It Now for only: $16.00 |
 TACTICAL TAILOR 556mm POUCH SHOTGUN SHELL HOLDER COYOTE khaki khaki eagle indus $14.99 Time Remaining: 1d 57m |
 KHAKI MAXPEDITION TACTICAL FIELD BINDER COVER for WRITE IN THE RAIN 3305K $20.99 Time Remaining: 25d 14h 36m Buy It Now for only: $20.99 |
 Tactical Tailor 50 Series MOLLE Hardcase choice of black foliage khaki $21.00 Time Remaining: 9d 12h 45m Buy It Now for only: $21.00 |
 Tasmanian Tiger Vent tactical patrol backpack in khaki USMC coyote MOLLE $117.00 Time Remaining: 21d 13h 29m Buy It Now for only: $117.00 |
 TACTICAL TAILOR 556mm POUCH SHOTGUN SHELL HOLDER COYOTE khaki khaki eagle indus $14.99 Time Remaining: 1d 58m |
 Gemtech Equipment Tactical Retention Lanyard w TACLINK Adapter Included khaki $32.00 Time Remaining: 4d 23h 33m Buy It Now for only: $32.00 |
 BLACKWATER KHAKI TACTICAL RAPPELLING RIGGERS BELT $20.00 Time Remaining: 25d 23h 5m Buy It Now for only: $20.00 |
 Energizer Helmet Light Hard Case LED Tactical 1AA MILITARY Khaki new $49.88 Time Remaining: 3d 18h 15m Buy It Now for only: $49.88 |
 TACTICAL TAILOR 556mm POUCH SHOTGUN SHELL HOLDER COYOTE khaki khaki eagle indus $14.99 Time Remaining: 1d 58m |
 BLACKWATER TACTICAL RIGGERS RAPELLING BELT SMALL KHAKI 02704 $29.99 Time Remaining: 13d 1h 29m Buy It Now for only: $29.99 |
 USMC COYOTE KHAKI HOLSTER DROP LEG LEFT HAND DRAW TAG TACTICAL ASSAULT GEAR USA $59.95 Time Remaining: 12d 23h 20m Buy It Now for only: $59.95 |
 New Paintball airsoft Tactical TMC Arm Map Pouch khaki $15.90 Time Remaining: 7d 22h 8m Buy It Now for only: $15.90 |
 TACTICAL TAILOR 556mm POUCH SHOTGUN SHELL HOLDER COYOTE khaki khaki eagle indus $14.99 Time Remaining: 1d 59m |
 TACTICAL OPERATORS CAP W HOOK AND LATCH PANEL KHAKI $12.99 Time Remaining: 7d 15h 45m Buy It Now for only: $12.99 |
 Tactical Tailor 75 Series MOLLE Hardcase choice of black foliage khaki $24.00 Time Remaining: 9d 13h 41m Buy It Now for only: $24.00 |
 Tactical Tailor 85 Series MOLLE Hardcase choice of black foliage khaki $31.00 Time Remaining: 15d 1h 26m Buy It Now for only: $31.00 |
 TACTICAL TAILOR ZIPPER UTIL POUCH COYOTE tan khaki plate carrier aor multicam $24.99 Time Remaining: 1d 1h 1m |
 USA AMERICAN FLAG PATCH WITH HOOK AND LOOP KHAKI BLACK 17782 FITS TACTICAL CAP $3.49 Time Remaining: 28d 20h 24m Buy It Now for only: $3.49 |
 Dont Tread On Me Gadsen Tactical Baseball Ball Cap Sand Khaki Tan $5.95 Time Remaining: 2d 10h 10m Buy It Now for only: $5.95 |
 MAXPEDITION 3 x 5 TACTICAL FIELD NOTEBOOK COVER KHAKI $15.49 Time Remaining: 2d 12h 38m Buy It Now for only: $15.49 |
 Tactical Tailor Utility SAW Pouch Khaki $30.00 Time Remaining: 1d 15h 21m Buy It Now for only: $50.00 |
 Tactical Arab Keffiyeh SHAMAGH SCARF Head Wrap KHAKI RED $9.99 Time Remaining: 12d 13h 5m Buy It Now for only: $9.99 |
 TMC Airsoft Tactical Pouch for 40mm Gren Khaki $13.20 Time Remaining: 14d 3h 50m Buy It Now for only: $13.20 |
 BLACKWATER TACTICAL RAPPELLING BELT SMALL 26 30 KHAKI $27.50 Time Remaining: 13d 1h 29m Buy It Now for only: $27.50 |
 TACTICAL TAILOR GRENADE POUCH COYOTE khaki tan plate carrier vest aor multicam $9.99 Time Remaining: 1d 20h 6m |
 511 Womens Tactical Pant 64355 100 Cotton Size 10 Khaki $12.00 Time Remaining: 11d 14h 44m Buy It Now for only: $12.00 |
 511 Womens Tactical Pant 64355 100 Cotton Size 12 Khaki $12.00 Time Remaining: 11d 14h 44m Buy It Now for only: $12.00 |
 511 Womens Tactical Pant 64355 100 Cotton Size 8 Khaki $12.00 Time Remaining: 11d 14h 44m Buy It Now for only: $12.00 |
 TACTICAL TAILOR GRENADE POUCH COYOTE khaki tan plate carrier vest aor multicam $9.99 Time Remaining: 1d 20h 7m |
 511 Womens Long Sleeve Tactical Shirt 100 Cotton Size Small Khaki $11.25 Time Remaining: 26d 16h 7m Buy It Now for only: $11.25 |
 BLACKWATER TACTICAL GEAR KHAKI MODEL K 47 74 DOUBLE MAGAZINE POUCH NEW $16.99 Time Remaining: 16d 7h 59m Buy It Now for only: $16.99 |
 BLACKWATER TACTICAL GEAR KHAKI DOUBLE 40mm 37mm PISTOL MAGAZINE NEW POUCH $14.99 Time Remaining: 16d 7h 57m Buy It Now for only: $14.99 |
 TACTICAL TAILOR GRENADE POUCH COYOTE khaki tan plate carrier vest aor multicam $9.99 Time Remaining: 1d 20h 7m |
 Energizer Hard Case Tactical 2AA Swivel Head Flashlight Khaki $74.99 Time Remaining: 4d 20h 25m Buy It Now for only: $74.99 |
 Energizer Hard Case Tactical 1AA Helmet Light Khaki Energizer Tactical Helmet $65.00 Time Remaining: 4d 20h 13m Buy It Now for only: $65.00 |
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Maxpedition Operator Tactical Attache, Khaki
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DescriptionMaxpedition Operator Tactical Attache, Khaki |
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Voodoo TacticalTM Khaki-Canvas Military-Style Laptop Case
Sale Price: $17.50 |
DescriptionMade to take your data on the road and to the woods, this Voodoo TacticalTM khaki-canvas military-style case offers maximum protection. It's 16" x 11-1/2" x approx 2", with a padded, fold-over top, but will take a 17" laptop... |
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Go Girl Female Urination Device, Khaki
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DescriptionGoGirl is the way to stand up to crowded, disgusting, distant or non-existent bathrooms. It's a female urination device (sometimes called a FUD) that allows women to urinate while standing up.Made from medical grade silicone making it cleanable and re-usableMade with flexible, medical grade siliconeFits easily into a purse, pocket, or glove compartmenA must for travel and sportsItem SpecificationsIncludesEach |
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Grabber Cooling Magic Cool Cooling Bandana- Khaki
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DescriptionMagic cool is a high-performance cooling bandana head wrap that can be used in any situation where rapid personal cooling is desired. The unique, hollow-fiber weave has high water absorption, retention, and wicking characteristics to maintain the cool temperature of the bandana... |
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Maxpedition 4.5-Inch Clip-On Phone Holster (Khaki)
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DescriptionGreat for small two-way radios, Treo, iPhone, Palm, Blackberry and anything thats 4.5 or less in height. |
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Maxpedition 4" CLIP-ON PHONE HOLSTERâ"¢ (Khaki)
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DescriptionIf it's 4 or less, this is the holster for you. |
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Voodoo Tactical 01-4277 Nylon BDU Belt
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DescriptionDesigned to be worn with BDUs or the newer ACU, this fully adjustable nylon belt has a metal buckle with velcro to hold down the tail, resulting in a smooth clean appearance. It is 1 3/4 inches wide. Available in Medium - fits up to a 35" waist, Large - fits up to a 39" waist, X-Large - Fits up to a 43" waist, XX-Large - fits a 53" waist. |
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Maxpedition F.I.G.H.T Medical Pouch
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DescriptionThe F.I.G.H.T. medical pouch is a MOLLE Compatible tear-away pouch so it can be pulled away from its MOLLE-compatible base. |
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Maxpedition Fatboy S-Type Versipack
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DescriptionThe bestselling Maxpedition FATBOY Versipack is a durable premium quality compact shoulder sling pack for left-side carry. Maxpedition bags are great for law enforcement and FBI agents to hide their concealed firearms. |
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Maxpedition 1703K Keyper (khaki)
Sale Price: $8.96 |
DescriptionProduct Features Overall: 4.25 in x 1 in Belt: 2 in Quick Release Loop Color Options: Black / Green / Khaki / Foliage Green |
Persona Based Marketing: Powerful B2B Marketing Tools For Connecting With Prospects & Customers
Meet Bill, he's the owner and CEO of a growing, mid-sized manufacturing company. Bill is in his early 40s, wears glasses and tries his best to squeeze in an early-morning workout whenever he can. He prefers to wear golf shirts and khakis, donning a suit only when he has to. Bill drives a late model SUV with a booster seat in the back seat for his four-year-old daughter. He's harried, and worries about managing his company's growth. He wants to leverage technology to increase operational efficiency and customer satisfaction, and to offset the rising costs of doing business, but doesn't know where to start.
Helen is his director of sales. She's 32, single, a competitive runner, and is partial to 80s rock. She drives a new BMW convertible. She struggles with managing a dozen salespeople, many who are 10 to 15 years older then her. Helen wants the company to invest in a new CRM system to replace the contact management they long ago outgrew, but wonders how she'll convince Bill and the company's CFO to spend the money.
Bill and Helen are not real people, but they're examples of one of the most powerful tools you can use to better connect with prospects and customers: persona-based marketing.
Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer—based on real-life data and intelligence—and then using that character as the touchstone for promotional and selling decisions.
Persona-based marketing goes beyond simple demographic data
Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?
This concept can help you, as a business-to-business marketer by creating a vivid, tangible picture of your best prospects or customers, and then sculpting a marketing message that's pertinent to their concerns, and move them to inquire and buy.
Let's get back to the example of Bill and Helen. Say you're a systems integrator who is targeting mid-sized companies like Bill's. Using what you know about Bill as a representative of the typical business owner, you can make some tactical marketing decisions.
Because Bill is pressed for time, he probably won't attend an all-day seminar, or an evening dinner meeting—he's got family responsibilities after work. But he would be interested in a 45-minute, executive-level Web seminar he could attend from his desk. He might also say yes to an executive breakfast briefing with his peers from other local mid-sized firms.
This fictional CEO can even help guide decisions about minute matters such as brochure or Web site design. Because you know that Bill is over 40 and wears glasses, you'll make sure that the font is big enough for him to read easily. And because you know he's time-pressed, you'll break down key messages into bullet points he can scan quickly.
Helen, your customer's sales director surrogate, meanwhile, will respond to an offer that speaks to her needs. She might raise her hand to a half-day seminar on "convincing your CEO and CFO to invest in CRM." She might also request a white paper on "How to get salespeople to use your new CRM system." Because she's younger and has upscale tastes, she'd probably attend a lunch seminar at the hot new bistro in town. She's also more likely to notice an ad or seminar invitation or other promotional materials that are designed in a modern and colorful manner.
Granted, Bill and Helen are composite characters, not real people. But referring to them as you formulate and execute your messages can make your marketing more effective. And it can prevent your promotions from becoming too generic to be noticed. Performed correctly, your persona-based decisions will stop being about "I think" and start being about "what would our customer or prospect think?"
How do you get started?
1. Convene a group of employees who interact with your customers and prospects. Bring in lunch and a white board and ask them to help you build a persona for each of your target customers.
2. Start by describing the customer's role in their company: CEO, CIO, CFO, COO, sales manager, purchasing agent, user, and any other important influencers.
3. Next describe the kind of company they work for. What industry is it in? How big is it? How up-to-date is it? Does it have a lot of competition?
4. Then describe the person and their behavior: Give each persona a name, a title, an age, and describe how he or she looks. How does he dress? What kind of car does she drive? What does he do in his free time? What kind of educational background does she have?
5. Flesh out as many attributes as you need to give a full, rounded picture of who this person is. Then, turn to your persona's problems and goals.
6. Think about what does this person's daily calendar look like? What are his or her most pressing concerns? What product or service attributes would be most helpful in solving this person's problems? Is he or she looking to roll up 20 databases into one, getting ready for an IPO, dealing with a new competitor who has just entered the market?
7. Then, when formulating your marketing messages, think about what path this prospect or customer might pursue to solve this problem. Will he or she turn to white papers or articles in trade publications or Web sites? Would this customer or prospect seek input from a speaker at a networking group of their peers? Let the personas steer the route, which you can pave with information that can help your prospect and customers move forward in their consideration and buying process.
If you've never used person-based marketing before, give it a try. It can be a powerful way to focus your business-to-business marketing messages and offers, driving more leads and sales.
About the Author
M. H. "Mac" McIntosh is a business-to-business marketing consultant and an expert on the subject of sales leads. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies generate qualified sales leads and turn them into sales. For more information, or to request a free subscription to his newsletter, Sales Lead Report®, please visit http://www.sales-lead-experts.com
5.11 Tactical Pants by US Cavalry