Lanyard Army
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Do You Want to Stand-out From the Crowd?
Have you ever wanted to make a statement so bold that it creates an immediate impact? What if you could do that without opening your mouth, that would be amazing right! It's really simple.
All you have to do is come up with a business card design that mimicks your business and your personality. For example, I recently designed some business cards for a gentlemen who supplies a consultancy service to the military. His background was Army, and he wanted to pitch his business in a way that made him stand out from the crowd. So what did we do? After a long lunch, and an exhaustive brief process our strategy team decided to design the business cards differently. Instead his business cards were actually metallic dog tags punched with his name and contact number and presented on a lanyard.
Another client of mine worked in the travel industry and wanted a point of difference. Her market was very competitive and she had less than 2% market share before she came to us. Again after our strategy team and design team were finished we built her business cards that looked like boarding passes for an aircraft. Now her business is flying so to speak and she has 15% market share.
The bottom line is that you don't have to think inside the square. Be creative, be adventurous and be proactive. These business cards are received well by the clients and stay long in the wallets and purses of the clients as mementos.
If you'd like to jump ahead of the pack give us a call on (+61 7) 5476 9553. Corporate Design Solutions is based in Queensland, Australia.
About the Author
Philip Reece was leading magazine cover designer for ACP and Murdoch Magazines, Wheels, Street Machine, Marie Claire, New Woman and Womans Day. With over 20 years design, marketing and advertising experience Phil can provide clients with high powered results. You can contact Phil via his website: www.corporatedesignsolutions.com.au
how to make a knife lanyard (550 cord)